How to Negotiate with a Hotel for a Group Travel Rate

Negotiating with a hotel for a group travel rate may be a tiresome task. Negotiation itself, require good communication skill. More than that, knowing the tips in winning a situation, especially when convincing a hotel agent/sales representative for price discounts for a group travel rate. People who travel from a location to a different one in groups, often think they will be specially considered, and offered some lower service charges than others. No! It doesn't work that way. it's better to learn and acquire adequate knowledge before public embarrassment. Here is how to negotiate with a hotel for a group travel rate;


It is advisable to consider the duration between the booking and check-in date. Hotels put up rates and occupancy daily. So, the longer the duration between the booking and check-in date, the more chances that the hotel rates will drop. Also, it is better to avoid booking at festive periods, such as Christmas, Summer, Christmas, School holidays, New year, and many more. These periods are when hotels tend to maximize revenues. So negotiating with a hotel for a group travel rate is better at off-season. It is easier to negotiate at this period, as the hotel will be in need of cash.

Hotel Terms and Condition

Making online research about various hotel services, checking the prices and the various services rendered can be done through online travel agencies such as,, and However, it is important to bear in mind that chain hotels have a fixed price for their services, and their rates are inflexible. A privately owned property is more open to negotiation.

Direct Communication

Firstly, before making a direct call to a hotel, it is important to make inquiries from friends that are previous users of their service. A person is more likely to get better results by making direct call to the hotel service provider. This is usually referred to as the "moment of truth" in the hospitality sector. While at this, ensure to communicate to them how friends had recommended their services, and how they enjoyed it. Telling hotels this will cause them to give more attention to the potential customer. Also, a customer will have an upper-hand by mentioning the names of past close users. Especially when the previous users are among the group trying to get a cheaper travel rate.

While communicating with the hotel directly, it is important to point out that there has been some research done from the user's end. Usually, a hotel will first present a quote with the top-priced room. Since the conversation is done directly, customers have a greater chance of booking rooms at lower rates. Moreover, while speaking over the phone with a hotel manager, it is expedient to talk in a polite manner.

After taking into action all these tips, it either gives a positive result or otherwise. If the service rate eventually reduces, it is a good thing, as the remaining amount can be used to cover other expenses during the travel tour. And if otherwise, the best option is getting a complimentary upgrade to a superior room. Then the price rate may further include spa, breakfast, late check-out and pool access massages.

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Kimblery A.

Loves to write about trends, tips & tricks from all over the internet, also part-time fashionista.

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