What Does a Social Media Manager Do?

A social media manager is a person coordinating all online activities of a company across all social media platforms. The expert is in charge of responding to the audience’s inquiries and comments regarding the company. A social media manager is also responsible for coordinating all social media marketing awareness programs such as campaign creation, content creation, and all other online activities that may be required.


What are the duties and responsibilities of a social media manager? Take a look at the list of duties and responsibilities of a social media manager.

  • Maintain Brand Promotion

 Typically, before a person can be tag a social media manager, he or she must be able to create and maintain brand promotion programs. A social media manager monitors the activities of all other social media marketers in the dissemination of company information across several social media platforms through creating campaigns, email marketing campaigns, outreach, curation, audience, and content creation (daily, weekly, or monthly basis according to the company’s voice). A social media manager also responds to inquiries and comments from people as a way of maintaining brand awareness.

  • Monitor Social Media Analytics

A competent social media manager monitors and interpret social activity analytics of the business he or she is in charge of with the use of free or paid tools. Social media manager uses analytics generated to know and maintain plans good for the company and also discard plans that don’t work for the company to maximize effectiveness. Monitoring social media analytics also ensure social media manager to set successful strategies and collaboration for the company.

  • Provide Marketing Report

One of the duties of a social media manager is to collate and prepare quality and effective report paper on campaigns and strategies used by the company. He or she would set up a flawless benchmark metrics to trace the result of programs used. A social media manager will also be responsible for monitoring the activities of major competitors on social media. 

  • Create and Implement A Social Media Strategy

It is part of the duties of a social media manager to come up with social media strategies and coordinate the team in implementing the strategy. A social media manager is also responsible for preparing the budget plan for any online activities before the execution phase.

  • Work with Internal and External Stakeholder

A social media manager is responsible for meeting and convincing stakeholders that the budget and strategies plan will generate a positive Return on Investment (ROI) for the business. 


Above all, just like every other manager in an organization, a social media manager does not necessarily need to know every part of the social media business. however, a social media manager must have good communication and leader skills. These two skills will help a social media manager to interact and coordinate the team properly and effectively.

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Melissa J.

Mother of three, freelance author and blogger - loves gardening and cooking.

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